The Economist / Dr Irwin Adam
This is one film in a series created for The Economist's partnership with Porsche. Shot in New York with Dr Irwin Adam and as he puts it he is "a creative scientist and food futurist who combines a background in engineering, biology, and technology with his passions for eating and design in the exploration of global eating futures." Adam is a forward thinker who raises questions about sustainability and food resources for the future, as the population grows he is one person discussing what we need to be doing to feed the world as the planet isn't able to be farmed at such an enormous rate. Adam also runs BEVLAB an experimental beverage laboratory, and Future Food Studio that brings creative scientists and designers together to create multi-sensory experiences.